Contents
1- Before You Get Started
Take a Personal Inventory
Look for a Niche
Market Analysis
2- Top
Ten Business Mistakes
3- Start-Up
Naming Your Business
Types Of Business Organization
Sole
Proprietors
Partnerships
Corporations
Limited Liability Corporations
Records
Bank Account
Licenses and Permits
Risk Protection
Record Keeping
Merchandise
Location
Zoning
4- Finance
Assets and
Liabilities
Start-Up Cost Estimates
Monthly Expenses
Getting the Money You Need
Obtaining
a Loan
Writing a Loan Proposal
Types Of Business Loans
Help Available
Understanding Cash Flow
Cash Flow
Projections
Three Parts Of a Cash Flow Projection
Sales Forecasting
Create A Customer Profile
Create A
Competitor Profile
Estimate Your Sales For
The First Year
5- Developing Your
Business Plan
Sample - Basic Business Plan
6-
Marketing Plan
The Brand Plan
Your Customer
Internet Advertising
Newspapers and
Magazines
Direct Mail
Radio and Television
Yellow Page Advertising
Trade Shows
7- Understanding Business Management
Personality Traits Of Leaders
Decision-Making Skills
Common Mistakes In Making Decisions
Other
Useful Techniques
Customer Relations Skills
Conclusion
Index
